About Us

It's your life. Nourish it.
Nutrition to Help You Embrace Every Second.
Protein and great flavor to help you nourish your life.

We set out to create nutrition bars for people like you- multitaskers with busy schedules who don't always have time to slow down or stop to recharge. So we combined the insight, passion and expertise of nutritionists, chefs- and people like you- to develop protein-rich and irresistibly flavorful nutrition bars designed to help you stay in your zone.

Since 2003 and around 24 bars and growing, we're going strong. Every day, we're working on new flavor combinations and delving deeper into nutritional needs, wants, and benefits so that we can continue to be the first to introduce you to even more nutritious and tasty products.