Our History

Over the years, ZonePerfect Nutrition Bars have stayed true to their nutrition-focused heritage. It’s what made them famous. Real stars amongst the bars. Then our 40/30/30 eating plan quickly became top of mind. But once we took it a flavor step forward, and raised the bar on taste, it was our nutrition bars that were on the tip of everyone’s tongues.

We’ve come up with the ZonePerfect balance of rich, all-natural flavor and nutrients. Because it’s no longer just about being nutritious. It’s about being delicious. Really, it’s about being both. That’s why we’ve developed nineteen of the most delicious, nutritious varieties. True combinations of great taste and balanced nutrition.

And we’ll continue to find those flavors that spark your creativity. And provide you with tasty nutrition bars that nourish your mind, fuel your discovery and enrich your want-to-take-it-all-in lifestyle.