Yummy nutrition for active kids.

Moms wish kids would make more nutritious choices. And kids wish nutritious things tasted better. Which is why we called on them both to help us create yummy nutrition bars kids will ask for again and again.

Designed by KIDS for KIDS.
Watch the video!
The Story Behind our New Kids Nutrition Bars
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THE STORY BEHIND OUR NEW KID NUTRITION BARS
NARRATOR
When developing their newest line of nutrition bars, the team at ZonePerfect® knew they needed an innovative approach to traditional product development. So, they enlisted a few “flavor experts.”
KIDS
[Carter]
“I think marshmallow and mint taste good together. I like pretzels and chocolate together too.”
[Riley]
“I think it’s good cause most people don’t ask kids to have their own opinion on things.”
ZP TEAM
[Tobe Cohen, VP Abbott Nutrition]
“For years we’ve been fueling active adults with great-tasting nutrition, it was time to do the same for kids.”
[Kimberly Casey, Marketing, ZonePerfect®]
“We introduced a kids line right now because we were looking at the trends in the category and we know lifestyles are really busy, moms are on the go and their kids are on the go as well.”
[Dad of a “flavor expert”]
“As a parent, I’m looking for a snack on the go that has the nutrition they need but the flavor they want.”
NARRATOR
You’ll find these delicious nutrition bars in stores now.
[Group of kids]
Made by kids, FOR kids!
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