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ZonePerfect Keto, Macros, and Carb Wise products lined up in a row
Hi,
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You have nutrition goals. We’re here to help you reach them.

Our mission is to make your nutrition journey easier with products that are satisfying, sensible, and purposeful.

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The zone perfect logo
Promise
Macros
Matter™

WHAT ARE MACROS?

Macros – a.k.a. macronutrients – are the 3 nutrients that make up the bulk of what we eat. They provide energy and help our bodies work.

CARBS

Carbohydrates are our bodies’ main source of energy. However, not all carbs are created equal and it’s best to limit those coming from sugar-rich, nutrient-poor choices. By thoughtfully planning your carb intake and choosing nutritious foods that do more than just give you a quick spike of energy, you’ll stay focused on achieving your goals.

PROTEIN

Protein helps to protect, repair, and strengthen muscles while keeping you fuller for longer. Working hard to tone up and live lean? The right amount of protein will give your body the power it needs to push through.

FAT

Fat from nutrient-rich sources can provide steady energy and nourish your body with vitamins and minerals. Balanced with the right amount of protein and a limited carb intake, fat can give you the boost you need to satisfy your taste buds and fight cravings.

Discover your macros

Proven macro blends

For
Your
Lifestyle

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KETO

Designed to deliciously support your daily keto goals—thoughtfully crafted by leading professionals in nutrition and flavor.
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LOW CARB

Made for cutting carbs and getting lean with satisfying protein but without excess carbs.†
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40/30/30 MACROS

A ratio of 40% carbs, 30% protein, and 30% fat as a percent of calories that delivers on-the-go energy. It’s a purposeful ratio for effective weight loss and a feeling of total body wellness.

Find your lifestyle

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Made
For
Better

Just as you’re working hard to feel and be your best, we’re working hard to be the best for you. All of our great-tasting shakes, powders, and bars are made with nutritional expertise and uphold the highest standards of the industry.

START WITH STANDARDS -
Our quality and regulatory teams are committed to making sure you know exactly what’s in and what’s not in your product.
CRAFTED BY REAL NUTRITION EXPERTS +
Our team of registered dietitians, food scientists and nutrition fanatics work tirelessly to combine the latest research with the highest standards of quality to create products that taste great and bring you the nutrients you need.
MADE WITH INTEGRITY +
Our flavor team circles the globe for the highest quality delicious flavors. They work hand-in-hand with our dedicated product development team to create the creamy shakes, delicious powders, and satisfying bars you know and love – right here in the USA.
GREAT TASTE GUARANTEED +
All of our products are backed by the ZonePerfect Great Taste Guarantee: love the taste or get your money back!
Meet
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Pros

Kandice Tucker,

Global Flavor Technologist

Kandice Tucker focuses on creating the perfect balance of flavor and nutrition. She develops taste profiles holistically, pairing trending flavors with nutrient rich ingredients to create shakes, powders, and bars that not only hit the sweet spot, but have a healthy benefit too.

Joe Carlos,

Research and Development

Joe Carlos, PhD, heads research and development for ZonePerfect. Joe's biochemistry background and broad experience in nutrition and food science helps us craft high quality products with precise macronutrient profiles and only the ingredients that matter.

Our Experts Are Here to Help

Our nutritionists review your questions regularly. We will publish answers to the most common questions in our newsletter. Sign up to receive updates from the ZonePerfect Pros and for information about the latest product releases and exclusive deals!

ask a nutritionist

*When used as part of a ketogenic diet designed to burn fat and boost fat metabolism. Claim based on multiple studies showing effectiveness of a ketogenic diet with similar macronutrient distribution.

†Studies show reduced-calorie, high-protein, reduced-carb diets can lead to improvements in body composition.